1
|
Possible Economic Factors
|
Are there any current economic factors likely to affect your firm such as interest rates, inflation or business sentiment?
|
|
|
|
|
2
|
Possible Political/Legislative Changes
|
Are there any political/legislative changes that might occur that will impact on your business, (tariffs, unions, taxation, import restrictions, etc.)?
|
|
|
|
|
3
|
Possible Environmental Threats
|
Are there any other environmental threats, (religion, immigration, international events, oil, investments, new technology, etc.)?
|
|
|
|
|
4
|
Possible Employment Law Changes
|
Are there any employment law changes that could affect your operations?
|
|
|
|
|
5
|
Work Safety & Quality Assurance Requirements
|
Are there any changes in work safety and quality assurance requirements that will impact your business?
|
|
|
|
|
6
|
Efficiency Of Financial Structure & Gearing
|
Are there any factors that may affect the efficiency of your financial structure and gearing?
|
|
|
|
|
7
|
Market Trends
|
Are there any trends in the total market that may affect your sales?
|
|
|
|
|
8
|
Market Segment Sales Cycles & Trends
|
Are there any market segment sales cycle and trends that will affect your products?
|
|
|
|
|
9
|
Changing Markets
|
Is the total market (or market segments) changing in nature, structure and location,(changing needs, buying behaviour, make-up, etc.)?
|
|
|
|
|
10
|
Seasonal Fluctuations
|
Are there any seasonal fluctuations of demand?
|
|
|
|
|
11
|
Threats or Opportunities Emanating Buying
|
Are there any threats or opportunities that emanate from your customers' buying behaviour? (influencer/ decision maker, motives, when, where, how and why they buy?).
|
|
|
|
|
12
|
Customer Attitudes
|
Are there any threats or opportunities based on your customers' attitudes on product benefits, price, quality, image, etc?
|
|
|
|
|
13
|
Old/New Competitors
|
Are there any new competitors or old competitors likely to enter or leave the market?
|
|
|
|
|
14
|
Position Of Existing Competitors
|
Are any of your existing competitors getting stronger or weaker, launching new products or withdrawing existing products?
|
|
|
|
|
15
|
Major Competitors Analysis
|
If you analyse your major competitors and their relevant market shares, do any opportunities or threats materialize?
|
|
|
|
|
16
|
Competitors
|
Do your competitors win business?
|
|
|
|
|
17
|
New Opportunities/Ideas
|
Do you have any new product ideas/opportunities?
|
|
|
|
|
18
|
Obsolete Products
|
Are any products getting too old and becoming obsolete?
|
|
|
|
|
19
|
Market Niches To Explore
|
Are there market niches which your company has not explored?
|
|
|
|
|
20
|
International Competitors
|
Are there any threats or opportunities from international markets?
|
|
|
|
|
21
|
New Distribution Channels
|
Are there any threats or opportunities from the establishment of new distribution channels?
|
|
|
|
|
22
|
Supplier Threats/Opportunities
|
Are there any opportunities or threats from suppliers?
|
|
|
|
|