Years of Business Operation
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How long have you been operating your business? In your industry is this considered good?
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Management Strength
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Would your management team impress a potential purchaser?
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Customer Loyalty
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Are your customers loyal to your business?
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Branding
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How strong and well known is your brand?
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Customer Database
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If a business has too few customers then there is a higher risk that the business may falter if one of the customers ceases trading. Do you therefore have a reasonable customer database?
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IP & Technology
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Have you developed a lot of IP & Technology?
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Staff Contracts
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The business needs to continue without your presence. Therefore key staff contracts are generally essential from a potential purchaser's perspective.
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Location
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Does the location of your business effect the relative attractiveness of your business?
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Reliance
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The less reliant on key managers, the more attractive your business is to a potential purchaser and therefore the higher your score.
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Longevity
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How long have you been in business? Is this considered a long time in your industry?
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Business Systems
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Do you have good business systems in place? Business systems could refer to CRM, accounting and production systems as well as strong policies and procedures that are well implemented.
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